Dime-An-Hour Spareribs
Though the introduction of ribs to Big Bob Gibson’s menu was enthusiastically embraced by the locals, the recipe itself was, well, pretty bare-bones—simply a full-size sparerib seasoned with salt and pepper and slow-smoked. In 1979, Don McLemore offered a bonus to any employee who could improve on Big Bob’s ribs. During the next week the rib usage went up tenfold but profits took a nosedive, as the extremely well-fed pit workers experimented with different preparations. When the smoke cleared two weeks later, Steve Bullard earned a dime raise with this recipe.